About Us

Fifteen years behind the camera. A new playbook in front of it.

Social Cue is a hybrid of the traditional production company and a modern studio for social first content. It was founded by Eddie Del Carmen, a Miami native and University of Michigan graduate with 15+ years of experience in the industry. He has produced branded content for clients such as Mastercard, Express, Calvin Klein, and the University of Florida. Eddie’s roles in film include serving on the production teams of projects for HBO, Prime Video, PBS, and HBO Latino. He currently serves as a Development Consultant for Blind Bulldog Films (Who Invited Charlie? starring Jordana Brewster) and pairs creative instinct with logistical expertise to turn ideas into quality content.

Masood Alam holds a MFA from the University of Miami and has developed projects for Discovery+ and Warner Brothers in his native India, where he also managed social media endeavors for several brands. Most recently, Masood served as Creative Director of Price Capital Group in Margate, FL. He led a comprehensive brand refresh of the company to establish a consistent voice across all channels, managed a posting calendar and tracked campaign responses using HubSpot and Hootsuite. Masood combines analytical and AI-driven social media expertise with the skills from his MFA in Documentary Filmmaking to offer dynamic perspectives on projects.

Eddie Del Carmen is a Miami native and University of Michigan graduate with 15+ years in the industry — producing films for HBO, Prime Video, PBS, and HBO Latino, and branded content for Mastercard, Express, Calvin Klein, and the University of Florida.

Most recently Development Coordinator at Buffalo 8 / Bondit Media in Los Angeles, Eddie pairs creative instinct with production logistics to deliver work with real production value — at any budget.